Business Plan Sakae Sushi - 8191 Words

| | | Table of Contents Business Case Study: Sakae Sushi 2 I. Executive Summary 2 II. Overview of the Industry 2 III. Description of Company 3 1. Market / Product Positioning 4 2. Pricing 6 3. Customers 7 4. Market Size and Trends 7 5. Competition 8 6. Estimated Sales 9 IV. Sales Strategy 10 1. Methods of Sales 10 2. Advertising and Promotion 11 V. Business Development Status 12 1. Production Process 12 2. Cost of Development 13 3. Labour Requirements 14 4. Expenses and Capital Requirements 14 VI. Profile of Management Team Ownership 15 1. Board of Directors / Advisors 15 2. Support Services 18 VII. Financial Plan 19 1. Cashflow Statement 19 2. Balance Sheet 20 3. Income Statement 21 4. Funding†¦show more content†¦Government and Industry Support Both the government and the industry are working together to help the Singapore Famp;B sector build up its capabilities in Ramp;D, efficiency, education, and the attraction and maintenance of talent. Some of the creativities undertaken to achieve these goals include: * The launch of the Food Import Regulations and Standards database Singapore food manufacturers now have a committed website for easier access to information on overseas food regulations and import requirements, thanks to a new database developed by SPRING Singapore’s Export Technical Assistance Centre (ETAC). The Food Import Regulations and Standards (FIRS) database is part of SPRING’s efforts to help exporters’ access overseas markets by providing them with information on standards, as well as technical and submission requirements that could pose obstacles to Singapore Famp;B exports. * The launch of the Customer-Centric Initiative for Famp;B sector The customer-centric initiative for the Famp;B sector has been launched by SPRING and the Restaurant Association of Singapore (RAS) to help set a standard for service levels in the industry, so that the various establishments can have a guide as to what is acceptable and what is not. * The setting up of the Food Innovation and Resource Centre A joint initiative by SPRING and Singapore Polytechnic,Show MoreRelatedSakae Sushi Business Plan6612 Words   |  27 PagesBU2005 Entrepreneurship Sakae Sushi Business Plan By: Lu Mi (12668064) Zhou Ke Jun (12618536) Aditya Nandal (1266) Mayank Bhardwaj (12669440) mayank.bhardwaj@my.jcu.edu.au Executive Summary This report provides an analysis and evaluation of the current and prospective marketing, sales strategyRead MoreMarketing Plan5044 Words   |  21 PagesExecutive Summary Sakae Sushi is a local Japanese restaurant which offers affordable, good quality and healthy Japanese food. Despite the stiff competition, it is currently the market leader. The purpose of this marketing plan is to identify and analyze the current market, future market and possible opportunities to capture a bigger market share which in turn leads to increased profits. Key issues of how they are going to maintain as market leader through the use of new marketing strategies toRead MoreMarketing Plan3129 Words   |  13 PagesMarketing Plan Sakae Sushi 1.0 Introduction With 33 outlets in Singapore, its green frog logo has become a familiar, welcome sight. Synonymous with a fun-filled, value for money dining experience, Sakae Sushi is the only kaiten sushi chain in Singapore to offer a fuss free 2-tier pricing system. With colour plates going for merely S$1.99 and premium red plates at S$4.99, you can sit back and enjoy your meal without having to constantly worry about the bill. (http://www.sakaesushi.com.sg/aboutgoodRead MoreSun Zi4203 Words   |  17 Pagesthe basic strategies used in business today. Sun Tzu suggested the importance of positioning in strategy and that position is affected both by objective conditions in the physical environment and the subjective opinions of competitive actors in that environment. He thought that strategy was not planning but it requires quick and appropriate responses to changing conditions. Planning will only work in the controlled environment. In changing environment, a competitive plan or creating an unexpec ted situationRead MoreSun Zi4203 Words   |  17 Pagesthe basic strategies used in business today. Sun Tzu suggested the importance of positioning in strategy and that position is affected both by objective conditions in the physical environment and the subjective opinions of competitive actors in that environment. He thought that strategy was not planning but it requires quick and appropriate responses to changing conditions. Planning will only work in the controlled environment. In changing environment, a competitive plan or creating an unexpected situationRead MoreDiscuss Why Understanding ‘Surface-Level Diversity’ and ‘Deep-Level Diversity’ Is Good Business Practice for Managers Working in Organisations.2292 Words   |  10 Pagesexpatriates. Workforce Diversity Workforce diversity refers to practices or policies that seek to include people who are identified as heterogeneous or different. Workforce diversity has already been here and continues to be an essential concern for business success. The 2 levels of diversities; surface-level and deep-level diversity would be explored further in the essay. Surface level diversity To understand why diversity is a good practice for manager, we need to distinguish the 2 different typesRead MoreConsumer Lifestyle in Singapore35714 Words   |  143 PagesWei Zheng, a Singapore-based economist at Citigroup, added in a recent article in Bloomberg Business   Ã¢â‚¬Å"You   cannot   depend   on   domestic   demand   to   offset   the   drag   from   the   external   sector    whereas most of the other Asian economies arguably can. Singapore is more   exposed   to   what’s    happening   in   developed   countries†. Putting   Singapore’s   reliance   on   exports   into   context,   Bloomberg   Business   noted   Ã¢â‚¬Å"Singapore,    located at the southern end of the 965-kilometer   Malacca   Strait   and